NEUROMARKETING:

LEARN ABOUT IT

AND IMPROVE YOUR BUSINESS

 

THE FIRST NEUROMARKETING

SEMINAR IN ITALY

CERTAMENTE was born in 2016 as the first Neuromarketing seminar in Italy for the business community.

CERTAMENTE is the result of two innovative italian companies that operate with a neuromarketing approach in the fields of communication market research. The event wants to satisfy the rising curiosity regarding the possibilities given by neuromarekting in understanding consumer behaviour.

To do this, the event puts together Universities and successful case histories from marketing and communication fields.
2016 IN NUMBERS

2

days

18

SPEAKERS

135

minutes of Q&A

67

attendes

167

coffees

1

sensory dinner

6

dedicated moments to networking

After the partecipation, the interest regarding
neuromarketing has increased in94% of the attendes.
The80% of attendes declared optimal the organization
of the seminar.

SPEAKER 2016
Fabio Babiloni
Professor in Physiology
Università La Sapienza Roma
ITALY
Alberto Mattiacci
President Italian Marketing Association & Prof.
in Business and Economics Management
ITALY
Michela Balconi
Professor in Neuropsychology & Cognitive Neuroscience
Università Cattolica del Sacro Cuore
ITALY
Gian Piero Lugli
Professor of Distributive Marketing
Economics Departemnt
Università degli Studi di Parma
ITALY
Lluis Martinez-Ribes
Consultant Partner m+f=!
SPAIN
Elissa Moses
CEO
Neuro & Behaviour science Ipsos
UNITED STATES
Francesco Ambrogetti
Fundraising marketing Director
UNICEF italia
ITALY
Luca Florentino
CEO
Ottosunove
ITALY
Gesa Lischka
CEO
Kochstrasse Hannover
GERMANY
Arianna Trettel
Co-founder & President
BrainSigns
ITALY
Joseph Sasson
Partner
Alphabet & Open Knowledge
ITALY
Patrizia Cherubino
Researcher
Neuromarketing
ITALY
Barbara Monteleone
Strategic planner
Ottosunove
ITALY
Antonella Mandarano
Brand analysis and monitoring
TIM
ITALY
Gaia Spinella
Brand analysis and monitoring
TIM
ITALY
Sirio Greco
Manager
Zumtobel
ITALY
Daniele Tirelli
Prof. Consumer & shopping behaviour
University of Milan & IULM University
President POPAI ITALY
ITALY
WITH THE PATRONAGE OF
Copyright © 2016 - Certamente